Red Cheese Unveils A Revolutionary New Kind Of Photo Booth

Unique Fully Digital, Professional-Quality Photo Booths Breath Life Into Any Event

SAN FRANCISCO, Calif.– May 9, 2000– Red Cheese, Inc unleashed a revolutionary new kind of photo booth today, which combines professional quality photography, 21st-century technology, and carnival-ride good times.

Available to rent for weddings, parties, and events or all types, the new Red Cheese photo booths provide hours of non-stop, self-served, photographic fun by offering an innovative new approach to an old idea. Up to eight people can assemble in the giant, red booth, strike unique poses, and fire off as many photos as they want, unencumbered by inconvenient bill and change collectors or long exposure times. Because Red Cheese booths are all digital, pictures are viewed immediately, and there’s no cost involved to snap yet another photo. Just push the big red button and photos are immediately displayed in and outside the booth on computer screens. While guests ham it up inside, a crowd frequently forms for the show outside–creating an instant party atmosphere. And the fun doesn’t stop when the event does. Images get uploaded to the Red Cheese Website, where guests can view pictures, email them to friends, or order high quality prints.

Designed by professional photographer Aaron Lauer, the image quality of Red Cheese pictures are as sleek as if taken in a studio, but–thanks to a unique lens–far more engaging than a conventional portrait. Unlike traditional wedding and event photography, images taken in a Red Cheese Photo Booth are available for all guests to see. Browsing through other’s photos adds further depth to the experience. Each event stays on the Red Cheese website for one month with the option of extended hosting. Upon completion of each event, a CD-ROM including all of the high-resolution images from the event is also available for purchace.

"After building the first one for a party and seeing how much fun people had with it, I thought it would be a fun concept to take to the streets," said Aaron Lauer, founder of RedCheese.com. "Everyone loves having their picture taken and the results are immediate in the booth. I look forward to making RedCheese.com not only a Bay Area tradition, but something people around the country can enjoy and use to make their parties the talk of the town."

About Red Cheese:

Based in San Francisco, California, Red Cheese, Inc. provides professional digital photography and digital photo booth services. Through use of technology, Redcheese has taken event photography a step further by allowing guests online access to all of the photos from an event. Combining this group experience with features such as "e-mail a friend" and online print ordering, Redcheese strives to be the life of every party! For more information, please visit the Red Cheese website at www.redcheese.com.

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